Looks like we are only 2 degrees away from Kevin Bacon!

Published in CNN on November 25, 2013

“Six Degrees of Kevin Bacon” has become pop-culture shorthand for connectivity. And this holiday season, small businesses are using the concept to encourage shoppers to ditch the big-box stores—and donate to their favorite charities in the process.

For the past two years, small businesses across the country have participated in “Shift Your Shopping” during the holiday season, a campaign encouraging people to shop local.

This year, during the four day post-Thanksgiving shopping blitz (Saturday to Tuesday), more than 200 small businesses are taking it one step further. They’re partnering with Causetown to donate a portion of their sales to charity and calling it Shift Your Shopping for Good.

And that’s where Kevin Bacon comes in. The actor takes the lead in Shift Your Shopping’s schmaltzy PSA, donning a fake mustache and Pittsburgh Dad glasses to spoof the six degrees concept.

Keep Saint Petersburg Local members are highlighted in the video and KSPL is listed in the end credits as one of the organizations which made the campaign possible.


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